About the brand
Luxury, sisterhood, wellness & celebration.
A Sheila Bruce Affair is a luxury lifestyle and event brand based on Florida’s Gulf Coast, creating sophisticated social gatherings, wellness conversations, empowerment experiences, and unforgettable celebrations where Black women, friends, couples, professionals, and community leaders gather for culture, connection, joy, and elevated living.
The affairs we create.
A Sheila Bruce Affair brings together polished hospitality, culture, wellness, sisterhood, and joy.
Signature Boat & Yacht Experiences
White parties, champagne moments, DJ-led afternoons, and stylish gatherings by the water.
Formal Balls & Galas
Elegant evenings, black-tie glamour, dinner, dancing, and fabulous company.
Wellness & Empowerment
Women-centered conversations around health, wealth, leadership, confidence, and meaningful connection.
Dinners & Cocktail Gatherings
Intimate rooms for conversation, celebration, and community connection.
Private Affairs
Custom hosted moments for friends, couples, professional circles, birthdays, and community groups.
Seasonal Socials
Gulf Coast happy hours, soirées, and stylish reasons to gather beautifully.
Who gathers here.
Black women and friends
Women supporting women, beautifully — with room for friends and community members to gather with intention.
Couples and professionals
Stylish social circles, accomplished women, community leaders, and people who still love to show up well.
Retirees and Gulf Coast neighbors
Connection, culture, wellness, joy, and elevated living across Sarasota and surrounding communities.
Florida Gulf Coast
Rooted in Sarasota style.
The brand is shaped by the rhythm of Sarasota, Venice, Palmetto, and the surrounding Gulf Coast: coastal beauty, dining, culture, water, wellness, and community.
From marina departures to elegant dinners and community conversations, the setting matters. A Sheila Bruce Affair brings Gulf Coast warmth into every room and every experience.
From Sisters of Sarasota
To A Sheila Bruce Affair
Before A Sheila Bruce Affair, Sheila began bringing women together through Sisters of Sarasota, creating space for friendship, conversation, sisterhood, and joy.
That origin remains part of the brand’s spirit, while the work has grown into a luxury lifestyle and event brand for social gatherings, wellness conversations, empowerment experiences, and unforgettable celebrations.
Meet Sheila